The Heart Of Darkness By Joseph Conrad - 960 Words

The Heart of Darkness, by Joseph Conrad, is one of the most critically debated novellas of its time. It is about a man, named Marlow, who joins the Trading Company, specifically having to do with the ivory trade, so that he can adventure into the African Congo. The setting of this story is around the time of the colonization of Africa. Due to the time period and the sensitive things that are addressed in the story, there are many ethical decisions and dilemmas found in the Heart of Darkness. This is discovered in the time period itself, in Kurtz’s decisions, and in Marlow’s loyalty. First, the main event surrounding this novella is the colonization of Africa, and it holds a huge ethical issue. The purpose of the Europeans, like Marlow and Kurtz, coming to Africa was originally to civilize it and bring a positive impact to the continent. However, they soon came to realize that they could profit off of the land. So they began to use the land for trade and sold the natives as slaves (â€Å"Colonization Lecture†, 2015). The major ethical question here could be: is going against the original promise something the colonists should have done? At the time, the European’s morals could have been different than those people hold now. In fact, this is a decent example of cultural relativism. The Europeans took their culture as a standard of action. Since their background made it seem that colonialism was okay, they all seemed to act based on this idea. In modern times, however, it is notShow MoreRelatedHeart Of Darkness By Joseph Conrad1471 Words   |  6 Pa gesIn the story Heart of Darkness by Joseph Conrad a sailor decides to travel to Africa on a whim, using family connections he enlists as the captain of a ship travelling up the Congo River. The novella provides many themes, however is the text in itself racist? One of the main concepts portrayed in Heart of Darkness is the treatment of the natives of Africa and their image. This is most commonly shown through the disparity of the image between what is said in the novel and what can be read throughRead MoreHeart Of Darkness By Joseph Conrad Essay1371 Words   |  6 Pagesevery human and everything created by humans has two sides to it: the form and the substance. Joseph Conrad’s novella â€Å"Heart of Darkness† shows precisely how dangerous it is to put our trust in a concept, for example: colonization, without realizing that most of the time one only gets to see the form and not the substance. In this essay, my purpose is to demonstrate that â€Å"Heart of Darkness† by Joseph Conrad is mainly a novella about the discrepancy between substance and form. In order to prove my pointRead MoreHeart Of Darkness By Joseph Conrad1378 Words   |  6 PagesWoytassek AP English 12 Heart of Darkness Reading Log Author: Joseph Conrad Title: Heart of Darkness Original Publication Date: 1899 Kind of Writing: Heart of Darkness is a colonial novella of an expository narrative. Writer’s Purpose and Intended Audience Joseph Conrad wrote Heart of Darkness because he wanted to expose human temptation to experiment with darkness when one’s own desires overcome one’s morals. By writing from his own experience of exploring the Congo, Conrad draws conclusions thatRead MoreThe Heart Of Darkness By Joseph Conrad983 Words   |  4 PagesThe Heart of Darkness by Joseph Conrad is a story that takes place in the early 1890s and presents us with an odyssey of a traveler known as Marlow who confronts the dangers of the Congo jungle while also witnessing the wicked, inhumane treatment of the African natives. In the story, Marlow represents Joseph Conrad who had actually traveled up the Congo in 1890 and witnessed the European exploitation of the African natives firsthand. In the Heart of Darkness, Joseph Conrad exposes the inhumanityRead MoreHeart Of Darkness By Joseph Conrad1350 Words   |  6 Pagesyears, Heart of Darkness by Joseph Conrad was a treasured classic, with many honourable themes and messages, as the author reveals the true nature of humanity by following an European sailor’s journey through the dark jungles of Africa and down the river Congo, all while watching as his own humanity changes. As society has evolved, however, Heart of Darkness has come under scrutiny, as the language is quite racist. Chinua Achebe, writer of An Image of Africa: Racism in Conrad’s Heart of DarknessRead MoreHeart of Darkness by Joseph Conrad1329 Words   |  5 Pages Heart of Darkness is a novel written by Joseph Conrad. The setting of the book is in Belgian Congo, which was the most infamous European colony in Africa. This is a story about the protagonist Marlow’s journey to self discovery, and his experiences in Congo. Conrad’s story explores the colonialism period in Africa to demonstrate Marlow’s struggles. Along the way, he faces insanity, death, his fear of failure, and cultural contamination as he makes his was to the inner station. Conrad through theRead MoreThe Heart Of Darkness By Joseph Conrad968 Words   |  4 PagesJoseph Conrad’s novella The Heart of Darkness has been under controversy because of racial interpretations. The race factor in this novel has made some scholars and professors question the function the novella has in the classroom. However, Joseph Conrad had another view when writing the novel; to demonstrate how prejudice and dehumanizing the European culture is towards African Americans and their culture during this time period. European’s superior authority over African Americans is portrayedRead MoreHeart Of Darkness, By Joseph Conrad1306 Words   |  6 PagesWhat is the â€Å"horror† in Heart of Darkness, and what particular literary images develop that idea of horror in the novel? In Joseph Conrad’s, Heart of Darkness, there can be many literary images found within that develop the idea of horror. Heart of Darkness is noted for its horror within the Congo between the Africans and the Europeans. The horror in Heart of Darkness is a contribution of many ideas that are formed and contributed from the European colonists. The purpose of this essay aims to argueRead MoreHeart Of Darkness By Joseph Conrad1076 Words   |  5 PagesWritten in the late 1800’s, Joseph Conrad’s Heart of Darkness is a novella about one man’s travel into the Congo Free State by way of the Congo River. The title â€Å"Heart of Darkness† actually holds two different meanings. Heart of Darkness is both a metaphor for a psychological â€Å"dark side† of man, and an allusion to Africa. The title suggests both a physical and mental reference. During the time the novel takes place, Africa was nick-named the dark continent because of how little the Europeans knewRead MoreHeart Of Darkness By Joseph Conrad Essay1483 Words   |  6 PagesJoseph Conrad, author of Heart of Darkness, intriguingly uses an unnamed narrator in his novel that clearly becomes of importance right away in the introduction. Conrad’s narrator chooses to speak of the historical period in which Roman colonization took over what we now know as Great Britain. By connecting a Roman colonization story to one almost 2000 years later talking about the Belgians in Africa, Conrad reveals one of his own themes in the novel. He proposes that the Romans and Belgians

The Museum Of The Brooklyn Museum - 1346 Words

Aside from the Brooklyn Museum, the only museum I had been to in the last four years would be the Met Breuer. As I was instructed to visit the Diane Arbus exhibit at the Met Breuer, I imagined the same type of scenery any museum would look like; high ceiling, large frames, and a collection of detailed and colorful work. It occurred to my surprise when instead I saw an identical collection of same sized frames, of just people, in what seemed to be black and white. As I took a deeper glance, I noticed almost none of the people photographed were smiling. It appeared that they were candid photos, yet they all looked directly at the camera. Arbus’ photos were drawn to unusual public places and scenery in black and white with some surreal contrast portraits. I noticed the raw images of peculiar people often brought focus on those who may be the outliers of their society; transgender, dwarfs, nudists, circus clowns, and even children. There were various particular themes that struck a chord with me, however, among the many images I came across during my search, I found Arbus’ portraits on transgender people provoke the most emotion and intrigue. The wide variety of each portrait as well as the ways she chose to portray them told a story of both lives and culture within her lifetime. Being particularly interested on transgender people, I was captivated with the complexities of her work and the way that she transcended so many boundaries which constantly had me question the theme sheShow MoreRelatedBrooklyn Museum : A Museum Essay1971 Words   |  8 PagesKendrick Narcisse Professor Sherrell Brooklyn Museum Report #1 Before walking into The Brooklyn Museum, I didn’t know what to anticipate as I do not identify as a frequent museum visitor. However, soon after stepping inside this massive gallery I learned that this museum is one of the largest art museums in the United States and one of the premier art institutions in the world. I immediately got lost walking up and down the floors of this massive museum visiting every culture and gaining appreciationRead MoreMy Visit to the Brooklyn Museum942 Words   |  4 PagesDuring my visit to the Brooklyn Museum, I found it both intriguing and informative. The layout of the exhibition was divided into about three to four sections. Each section of the museum represented a movement of the 60’s. The themes represented were segregation of blacks and whites, how they tried to gain equality and the changes they anticipated would happen in the future. The artwork throughout the exhibit was displayed in a varying gradient of black and white to color s. The type of backgroundRead MoreThe exhibition A Fantastic Journey on display at the Brooklyn Museum presents the artist Wangechi700 Words   |  3 PagesThe exhibition A Fantastic Journey on display at the Brooklyn Museum presents the artist Wangechi Mutu’s collection of art. The exhibition includes paintings, collages, sculptures, sketchbook drawings, and new animated videos. Wangechi Mutu incorporates the Western culture’s influence on her African culture into her modern day artwork, which can be seen when walking through the museum. She explores common issues such as war, consumerism, gender and race, globalization all while focusing primarilyRead MoreThe Borough Of Brooklyn913 Words   |  4 Pages Our next adventure was Brooklyn, NY. Although this borough was just a 20-minute train ride away I never really had many opportunities to visit it. I was excited to visit the borough because growing up I always heard that it had the best food in all of New York City. The borough is also known as Kings County and is home to nearly three million people. This makes Brooklyn the second most populous boroughs in New York. It is said that if the Borough were an independent city it would be the thirdRead MoreThe Funerary Stela of Ta-Khaa-En-Bastet :Mistress of the House1444 Words   |  6 Pages Introduction The following paper objective is to present the funerary stela of Ta-Khaa-En-Bastet, kept at the Cincinnati Art Museum. The stela’s accession number is 1947.392 and is possibly from Abydos because of its imagery. The stela dates back to the Late Period of ancient Egypt, which is 664-332 BC. This funerary stela helps to provide data about the funerary practices and the responsibilities women had in ancient Egyptian society. Description of the stela The stela is deemed to be a round-toppedRead More Freedom Of Expression - Our First Amendment Rights Are Threatened1156 Words   |  5 Pagesup for Freedom of Expression, and put and end to censorship. In September of this year, the Brooklyn Museum of Art planned an exhibit of British artwork entitled quot;Sensation: Young British Artists from the Saatchi Collectionquot;, the controversial art exhibit which, on its world tour, has been shown in Germany and England. The exhibit, as well as the majority of other artwork on display in the museum, was to be funded by the National Endowment for the Arts. The NEA is a government agency thatRead MoreA Discourse Of National Identity1832 Words   |  8 PagesAnalysis Evaluation The two collections articulate a discourse about national identity and how it is reflected in the art produced in the United States. Both museums employing traditional classification from the art history, arranging the collections by period, schools, style, movement, and artists. Both collections approach the paradigms that address the historiography of American Art has established: the Colony, the configuration of the Republic, The Civil War, the Centennial of IndependenceRead MoreWomen s Rights For Women1094 Words   |  5 Pagesa building dedicated to housing The Dinner Party. â€Å"The triangular building would include a second floor with the Entryway Banners, and space for people to look down upon The Dinner Party table.† The exhibit currently resides in the Brooklyn Museum located in Brooklyn, New York as it was too expensive to create Chicago’s original idea. Chicago did not stop at just the Place Settings. 2,300 hand casted porcelain titles sit at the feet of the celebrated artists. The Heritage Floor is structurallyRead MoreArtist Drew Hamilton s Street Corner Project 993 Words   |  4 Pageschanged with out modern art. The artist chose to exhibit his very own Bushwick apartment over the neighborhood bodega in Brooklyn. The artist Drew Hamilton’s artistic choice to change the standard view on aesthetic artwork depicting a true view of the neighborhood through his mini model. Drew Hamilton’s creation of the mini model that mimics the scene of everyday life of Brooklyn residents. Hamilton refashions the basic norms of aesthetics by inventing a new form of imperfect perfection and reamingRead MoreAncient Egyptian Portraitures Essay1672 Words   |  7 Pages the Royal portraits are extremely symbolic in representing human figures with the combination of human gods and animal forms that tend to portray idealized, convent ional faces of Egypt. Utilizing objects from the permanent collection at the Brooklyn Museum of Art, this exhibit will display 25 portraits of nobleman, officials, and local individuals in order to hint at a variety of racial subdivision such as the Hykos, Nubian, Persian and Roman influence in the artistic representations of the Ancient

The Beginning Of Time Essay Research Paper free essay sample

The Beginning Of Time Essay, Research Paper The Beginning Of Time There was a period in history when the beginning of the universe in which we live in was a expressed through fables and myths, now, through the usage of progressively advanced scientific equipment we can see that the existence is more huge and complex than of all time conceivable. The intent of this paper is to demo some of the modern beliefs sing the beginning of the existence by happening the reply of these inquiries. What are the normally excepted theories of the development of the existence? What is meant by the # 8220 ; Big Bang Theory # 8221 ; and how does it work? How our planet and solar system developed from The Big Bang? This paper will utilize scientific informations to establish the development of our existence around The Big Bang. At the present clip there are two theories which are used to explicate the creative activity of the existence. The first theory is the ill-famed Big Bang Theory, which will be detailed subsequently. The 2nd is the Steady State Theory. A ulterior hypothesis was created to replace the common belief that the existence was wholly inactive. The enlargement of the existence was discovered in 1929 when Edwin Hubble discovered that every galaxy in the existence was traveling off from each other, this meant that the existence was spread outing. Hubble found the motion of the galaxies by utilizing a phenomenon known as the Doppler consequence. This consequence caused organic structures traveling off from an perceiver to hold a # 8220 ; red-shifted # 8221 ; spectrum ( the visible radiation spectrum of the organic structure had been shifted closer to red ) and organic structures traveling towards an perceiver to be # 8220 ; blue-shifted # 8221 ; The enlargement was traced backwards through clip to detect that all the galaxies were created from the same point. It was subsequently believed that all affair spawn from that # 8220 ; centre of the existence # 8221 ; discovered by Hubble. Matter would roll up outside this uniqueness and signifier every Moon, planet, and star known today. The Steady State Theory was really attractive because it featured a existence with no get downing or stop. The theory meant that scientist had to abandon the Torahs of preservation of mass and energy. It seemed converting that the Torahs of natural philosophies could breakdown at a certain point but more and more grounds gathered against the Steady State Theory, taking to many alterations to it. Until eventually the theory was dropped wholly with the find of the smooth microwave background radiation ( radiation so ancient it had shifted right out of the seeable spectrum into microwave radiation ) . A smooth background to the existence suggested that it was hot and unvarying # 8211 ; the ideal conditions for the Big Bang. The Big Bang was about precisely what it sounds like # 8211 ; a elephantine detonation. During this detonation all the stuffs in the existence today ( affair, energy and even clip ) were expelled into a vacuity about 12 billion old ages ago. The combined mass of the existence was interpolated to a point of nothing volume ( therefore infinite denseness ) . It is impossible to think what the existence would physically be like because the denseness of the existence can non be plugged into any physical equation. The history of the existence can be traced back to a minute 10- 33 seconds after the large knock. At this minute the existence is filled with a sea of assorted alien atoms along with negatrons, photons, and neutrinos ( and their respectable anti-particles ) . At this clip there are besides a little figure of protons and neutrons. The protons and neutrons are take parting in sub-atomic reactions. The two most of import of these reactions are: Antineutrino + Proton # 8212 ; -* Positron ( anti-electron ) + Neutron Neutrino + Neutron # 8212 ; -* Electron + Proton In consequence the protons are going neutrons and vice-versa. The energies are so great that simple atoms being formed autumn apart instantly after coming together. As the universe expands, and loses energy the negatrons and antielectrons begin to clash, efficaciously eliminating one another, lupus erythematosus aving merely energy in the signifier of photons and neutrinos. Appropriately 14 seconds after the Big Bang simple atoms are formed like heavy hydrogen and He. About three proceedingss after the incidence of creative activity, the existence has sufficiently cooled to let formations of He and other light elements. As it is proven by the cosmic background radiation, the existence was uniformly smooth. Angstrom alteration had to hold occurred, otherwise no heavenly objects would hold formed and as the atoms lost energy, they would merely break up into simpler atoms. Something had to hold caused the atoms to group together and organize larger entities. Gravity comes to head, but, at this point the largest atom is a He atom, which due to it # 8217 ; s little size, has really small of a gravitative pull. The lone respectable theory is the # 8220 ; cosmic twine theory # 8221 ; is provinces that our four dimensional infinite ( three spacial dimensions plus clip ) is made up of knots in seven or eight dimensional # 8217 ; strings # 8217 ; . These strings are truly monolithic ( each metre of threading would weigh 1021 kilogram ) . This would necessitate that the existence was non a complete vacuity prior to the Big Bang because infinite itself would be do up of cosmic strings. The cosmic strings while being highly heavy are besides really tight, so tight that if a twine were non either a circle ( connect to itself in a cringle ) or of infinite length, it would draw itself together into nil. A twine can besides unplug and reattach with other strings that are crossing it. Now a existence can be pictured with an space figure of # 8216 ; cosmic strings # 8217 ; interacting with each other even before the Big Bang. After the stuff was dispersed via the Big Bang, atoms were attracted to the cosmic strings ( chiefly loops, since the mass would be more centralised ) . These cosmic twine cringles, could be the footing for the formation of a galaxy. The little atoms would be attracted by the strong gravitative field of the cringles, therefore making a hub for the creative activity of a galaxy. After some old ages all the cringles would disintegrate because of their strong emanation of gravitative radiation go forthing plenty collected affair to organize a to the full functioning galaxy buttocks. In clouds of dust and gas ( chiefly H ) at the centre of the galaxy, force per unit area and temperature construct doing an addition in denseness and gravitation. The heavier atoms fall to an orbital cloud of the immature star while the lighter elements near in on the nucleus. This addition in gravitation causes a farther addition in force per unit area, until the centre of the star has the conditions ideal for atomic merger. This procedure occurs at the really nucleus of the star and converts H into He at an dismaying rate. A star is born. The outer cloud of the star may besides harbour some celestial organic structures normally planets or other stars. The clouds of dust collect the same manner in planet except the temperatures don # 8217 ; T rather reach the point where atomic reactions take topographic point. By agencies of normally recognized theories, the beginning of the existence from the Big Bang to the formation of a planet, has been successfully detailed. Thankss to new engineering introduced in the past 50 old ages and thank to rational heads capable of back uping that engineering, more has been learned about our would than of all time imagined possible. Although all the progresss assumed executable have put to utilize will still are far from cognizing the absolute truth. Surely the early uranologists thought that they were correct in their theories, but most ended up being dead incorrect. We can non presume that all of our current theories are right because although we may cognize more, we will neer cognize all. Hawking, S. W. ( 1988 ) . A Brief History Of Time. New York: Bantam. Kitchen, C. R. ( 1990 ) . Journeys To The End Of The Universe. Bristol: Adam Hilger. Silk, Joseph. ( 1994 ) . A Short History Of The Universe. New York: Scientific Americal Library. Wienberg, Steven. ( 1977 ) . The First Three Minutes. New York: Basic Books, Inc.

A Report on RMIT University Free-Sample for Students

Question: Write a Report on RIMT University. Answer: Introduction and Background For every institution to succeeds, it needs to be able to compete favorably with other institutions.RMIT can compete due to stability in its competitive and marketing environment brought about by branding, which is an approach meant to reach the broad market through stylish image created about the University that attracts many clients making the institution to compete favorably in Australia and worldwide at large. Universities in Australia have laid down crucial approaches that aim to improve the quality of service delivery to its students to attract large markets continually(Hanvanich, Droge, , 2013). The institution was a public university by the act of the Parliament of Victoria in the year 1992 after it was merged with Philip Institute of Technology.Due to its branding and marketing strategy, the University is rated a five-star University by the Quacquarelli Symonds.The City campus of the University has about 45,000 students studying in across major areas of interests.The Univer sity competes favorably due to services offered not only in education , but also easy access to accommodation for the international students. Further, sports and recreational opportunities are provided which help in making a difference and enhance the atmosphere of the University through team and individual sports, recreational activities and student clubs. Market Summary and Demand Assessment RMIT University has the largest market in the City of Melbourne due to various contributing factors for instance availability of enough accommodation for the students and the staff.The Unversity offers standard quality academics producing high-quality degree credentials.Just like other institutions, the University when marketing its educational programs and services utilizes platforms such websites, social media, billboards, and history.The media both broadcast and the print also aid the University in reaching its market(Cravens, 2012). The organization of the University is starting from the top managemnt to students', advanced transport networks and the surrounding localities that are supportive of education, contribute immensely towards the growth of the institution.The University due to these pleasant atmospheres created makes it stand among many Universities in Australia leading to success. In contemporary society, the only option the young generation have leading to success in life is education.This explains why the University is in high demand not only students from Australia but also many international students from various parts of the globe.In addition to the drive mentioned above, the University is situated in the City of Melbourne enabling access by many who resolve to study due to the fact hat they are close the institution.Quality services delivered by the specialized staff employed in the University for instance lectures has also attracted many students and other clients making the university to be in high demand. Segmentation and Target Market The institution has a broad target market since it receives students not only from Australia but also from other parts of the world.Hence, it is an international university. The University target market is students either planning tho undertake diploma, vocational courses, undergraduate degree programs or even post graduate courses either in masters or philosophy of doctorate(Hanvanich, Droge, , 2013). The administration right programs for these groups of students who forms the primary source of the University's market ensuring that it runs accordingly. In the above division of students' taking studies in the University, the charge for the program advances about the level of the program that is being undertaken by such students.An example is that the postgraduate studies pay relatively high fees in comparison to the undergraduates and vocational students (Ho, 2014).Apart from students as the primary market of the University, lecturers, sponsors and the government from the other segment of the market that is also profoundly fundamental to the University to prosper. Current Marketing Mix Royal Melbourne Institute Technology utilizes the following marketing mix: Product Strategy RMIT as a global University of technology, design, and enterprise offers various levels of programs ranging from vocational courses, diplomas, degrees, masters, and even Ph.D. programs.Some of the courses offered engineering, environmental and sustainability, health and biomedical sciences, international and community services justice and legal courses; the list is long(Freytag Clarke, 2014) .RMIT University offers both undergraduate and postgraduate diploma and degree programs to the students. The University has been known to be embracing technology in through many courses offered. Pricing Strategy Since RMIT is an international institute, the courses offered are charged expensively.The fee varies depending on the program one is taking.The Institute offers programs that are affordable by many which as a contributing factor as to why the University has attracted large market globally. The price varies from one course to another depending on the value of the individual course. Promotion Strategy The University decided to offer courses at relatively small fee charge because Australi has many institutions that offer the same courses.Therefore to compete favorably, the approach has aided to a large extent.The University uses its history to promote itself, for instance, basing on the alumni of the University, showing how prosperous they are after leaving the gates of the University.Many clients on seeing this, get attracted more to the University and even the capacity of getting prospective clients advances(Brown Osborne, 2012).Other strategies such as the employment of the media, billboards, and websites contribute immensely to the selling of the University. Place Strategy The University has the upper hand compared to others when it comes to where they are located.Royal Melbourne Institute of Technology is located in the City of Melbourne in Australia(Brooks, Heffner, Henderson, 2014).The city has attracted large populations which in turn offers market to the Institute, for instance, specialized lectures, students from the city and many other clients like the tourists and sponsors whose their support makes the University survive in this competitive era. PEST Analysis Entails political, social, economic and technological environmental analysis of the Royal Melbourne Institute of Technology discussed below: Political factors Political factors, for instance, the government affects the operation of many institutions, RMIT being one of them.The organization depends on the state of Australia as the primary source of funding (Czinkota Ronkainen, 2013).At many times the government delays in releasing the funds which hinder the calendar of the University to be fulfilled.Also, the government is responsible for marking laws that either may favor the operation of the institution or may favor them.It is, therefore, clear that political factors affect the functioning of a school either negatively or positively. Economic factors The economy status of Australia keep on shifting, and therefore it is unpredictable.At times the prices of commodities are high which are needed for the operation of the University (Menegaki, 2012).The University having a fixed fee payment structure in such times is affected negatively since acquiring of such products leads to financial constraints affecting the University.A stable economy leads to stability in the financial status of the University since goods and services are acquired as the budget reads. Social factors People's extent in showing willingness to work with the University, supporting it many ways for instance in provision of labor services such as cleaning the University,working for the University as either member of staff and other duties that help in running the University are some of the crucial social support offered to lead to an enabling environment. Technological factors The institute being a technology-oriented institution, it has heavily invested in the recent and advanced technologies that target in improving service delivery in the University.Modern technological approaches such as E-Learning programs, access to library materials via the internet and even access to university results using webs are some of the ways the University is employing technology in its running process. Competitor Analysis Australia has many Universities such The Australian National University, and The University of New South are some of the prominent Universities offering stiff competition to the college(McKoll-Kennedy Kiel, 2000).Due to this, the University has made the analysis that for it to survive, it has to better in service delivery skills enhancing quality in production at the same time lowering the cost of access to these services hence small charges by the University are the only two ways to go to compete favorably. SWOT Analysis Under this section, the weaknesses, opportunities, strength and threats of the University are analyzed (Chen, 2014).They are either based on external or internal environments in which the University operates as follows: Strengths Excellent academic support initiatives Provision of vocational programs essential to many certificates awarded to students instantly after completion. E-learning programs offered Provision of computer learning programs to all beginners and awarding them certificates immediately. Weaknesses Expensive programs offered to ignore the fact that not everyone can afford Poor relations and coordinations of the department. Lack of understanding of the programs offered by the institution by the target market. The communication channels used do not reach all students Opportunities Royal Melbourne Institute of Technology is well located in the city of Melbourne Scholarship programs offered in the institution Large population due to high popularity in the City. Threats Stiff competition from other prominent universities in Australia, for instance, CQ University Negative attitude by many who believes that the school is expensive Poor perceptions of the programs offered hence misleading large markets. Some staff lacks adequate skills to deliver services efficiently. The delayed release of funds by the government and donors affecting the calendar of the University. Value and Brand Positioning Analysis The University has a strong position regarding market attraction in comparison to other Universities due to standardized service delivery, good managing approaches, fixed fees charged and the strategic situation of the University in the City accessible to other services, for instance, cheap accommodation. Also, the University employees qualified staff for example qualified lecturers providing quality services.Advertisements are carried out using all forms of media ensuring extensive market reach(Duncan Tom, 2012, p. 112). Conclusion Despite the fact that the University faces competition in its process of service delivery, the laid down strategy by the management especially the marketing department has made the University compete favorably.The perception of students and other clients towards the University continually remain to be positive.The contributing reasons to this issue are distinguishable attributes of design employed, product and service advertisement done is decorum.For the University to succeed, proper analysis of the market is paramount.The charges university gives to both students, and its clients also have a profound impact in determining whether an institution succeeds or not.Royal Melbourne Institute of Technology having realized the above marketing strategies, growth and expansion of the university is the only possible option the University has. References Brooks, G., Heffner, A., Henderson, D. (2014). A SWOT analysis of competitive knowledge from social media for a small start-up business. The Review of Business Information Systems, 18(1), 1-56. Brown, Osborne. (2012). Managing change and innovation in public service organizations. Routledge. (Tol. la 2nd). New York: Routledge. Chen, K. Y. (2014). Improving importance-performance analysis: The role of the zone of tolerance and competitor performance. The case of Taiwan's hot spring hotels.Tourism Management,40, 260-272. Cravens, D. (2012). Strategic Marketing, . (Tol. la 6rd International edn). McGraw Hill.: US: Irwin. Czinkota, M. R., Ronkainen, I. A. (2013).International marketing. Cengage Learning. Duncan, Tom. (2012). IMC: using advertising and promotion to build brands. (Tol. la 2nd ed). New York: McGraw-Hill. Freytag, P., Clarke, A. (2014). Business to Business Market Segmentation. Industrial. Marketing Management Journal, 2(30), 473-486. Hanrahan, Cole. (2002). The Ps are no good without direction Managing. Informational journal, 9(1), 33-34. Hanvanich, Droge, , C. (2013). Reconceptualizing the meaning and domain of marketing knowledge. Journal of knowledge management, 7(4), 124-135. Ho, J. K. K. (2014). Formulation of a systemic PEST analysis for strategic analysis.European academic research,2(5), 6478-6492. McKoll-Kennedy, J., Kiel, G. (2000). Marketing: a strategic approach (Tol. la 6th Ed). South Melbourne: Nelson Thomas. Menegaki, A. N. (2012). A social marketing mix for renewable energy in Europe based on consumer stated preference surveys.Renewable Energy,39(1), 30-39.