A Report on RMIT University Free-Sample for Students

Question: Write a Report on RIMT University. Answer: Introduction and Background For every institution to succeeds, it needs to be able to compete favorably with other institutions.RMIT can compete due to stability in its competitive and marketing environment brought about by branding, which is an approach meant to reach the broad market through stylish image created about the University that attracts many clients making the institution to compete favorably in Australia and worldwide at large. Universities in Australia have laid down crucial approaches that aim to improve the quality of service delivery to its students to attract large markets continually(Hanvanich, Droge, , 2013). The institution was a public university by the act of the Parliament of Victoria in the year 1992 after it was merged with Philip Institute of Technology.Due to its branding and marketing strategy, the University is rated a five-star University by the Quacquarelli Symonds.The City campus of the University has about 45,000 students studying in across major areas of interests.The Univer sity competes favorably due to services offered not only in education , but also easy access to accommodation for the international students. Further, sports and recreational opportunities are provided which help in making a difference and enhance the atmosphere of the University through team and individual sports, recreational activities and student clubs. Market Summary and Demand Assessment RMIT University has the largest market in the City of Melbourne due to various contributing factors for instance availability of enough accommodation for the students and the staff.The Unversity offers standard quality academics producing high-quality degree credentials.Just like other institutions, the University when marketing its educational programs and services utilizes platforms such websites, social media, billboards, and history.The media both broadcast and the print also aid the University in reaching its market(Cravens, 2012). The organization of the University is starting from the top managemnt to students', advanced transport networks and the surrounding localities that are supportive of education, contribute immensely towards the growth of the institution.The University due to these pleasant atmospheres created makes it stand among many Universities in Australia leading to success. In contemporary society, the only option the young generation have leading to success in life is education.This explains why the University is in high demand not only students from Australia but also many international students from various parts of the globe.In addition to the drive mentioned above, the University is situated in the City of Melbourne enabling access by many who resolve to study due to the fact hat they are close the institution.Quality services delivered by the specialized staff employed in the University for instance lectures has also attracted many students and other clients making the university to be in high demand. Segmentation and Target Market The institution has a broad target market since it receives students not only from Australia but also from other parts of the world.Hence, it is an international university. The University target market is students either planning tho undertake diploma, vocational courses, undergraduate degree programs or even post graduate courses either in masters or philosophy of doctorate(Hanvanich, Droge, , 2013). The administration right programs for these groups of students who forms the primary source of the University's market ensuring that it runs accordingly. In the above division of students' taking studies in the University, the charge for the program advances about the level of the program that is being undertaken by such students.An example is that the postgraduate studies pay relatively high fees in comparison to the undergraduates and vocational students (Ho, 2014).Apart from students as the primary market of the University, lecturers, sponsors and the government from the other segment of the market that is also profoundly fundamental to the University to prosper. Current Marketing Mix Royal Melbourne Institute Technology utilizes the following marketing mix: Product Strategy RMIT as a global University of technology, design, and enterprise offers various levels of programs ranging from vocational courses, diplomas, degrees, masters, and even Ph.D. programs.Some of the courses offered engineering, environmental and sustainability, health and biomedical sciences, international and community services justice and legal courses; the list is long(Freytag Clarke, 2014) .RMIT University offers both undergraduate and postgraduate diploma and degree programs to the students. The University has been known to be embracing technology in through many courses offered. Pricing Strategy Since RMIT is an international institute, the courses offered are charged expensively.The fee varies depending on the program one is taking.The Institute offers programs that are affordable by many which as a contributing factor as to why the University has attracted large market globally. The price varies from one course to another depending on the value of the individual course. Promotion Strategy The University decided to offer courses at relatively small fee charge because Australi has many institutions that offer the same courses.Therefore to compete favorably, the approach has aided to a large extent.The University uses its history to promote itself, for instance, basing on the alumni of the University, showing how prosperous they are after leaving the gates of the University.Many clients on seeing this, get attracted more to the University and even the capacity of getting prospective clients advances(Brown Osborne, 2012).Other strategies such as the employment of the media, billboards, and websites contribute immensely to the selling of the University. Place Strategy The University has the upper hand compared to others when it comes to where they are located.Royal Melbourne Institute of Technology is located in the City of Melbourne in Australia(Brooks, Heffner, Henderson, 2014).The city has attracted large populations which in turn offers market to the Institute, for instance, specialized lectures, students from the city and many other clients like the tourists and sponsors whose their support makes the University survive in this competitive era. PEST Analysis Entails political, social, economic and technological environmental analysis of the Royal Melbourne Institute of Technology discussed below: Political factors Political factors, for instance, the government affects the operation of many institutions, RMIT being one of them.The organization depends on the state of Australia as the primary source of funding (Czinkota Ronkainen, 2013).At many times the government delays in releasing the funds which hinder the calendar of the University to be fulfilled.Also, the government is responsible for marking laws that either may favor the operation of the institution or may favor them.It is, therefore, clear that political factors affect the functioning of a school either negatively or positively. Economic factors The economy status of Australia keep on shifting, and therefore it is unpredictable.At times the prices of commodities are high which are needed for the operation of the University (Menegaki, 2012).The University having a fixed fee payment structure in such times is affected negatively since acquiring of such products leads to financial constraints affecting the University.A stable economy leads to stability in the financial status of the University since goods and services are acquired as the budget reads. Social factors People's extent in showing willingness to work with the University, supporting it many ways for instance in provision of labor services such as cleaning the University,working for the University as either member of staff and other duties that help in running the University are some of the crucial social support offered to lead to an enabling environment. Technological factors The institute being a technology-oriented institution, it has heavily invested in the recent and advanced technologies that target in improving service delivery in the University.Modern technological approaches such as E-Learning programs, access to library materials via the internet and even access to university results using webs are some of the ways the University is employing technology in its running process. Competitor Analysis Australia has many Universities such The Australian National University, and The University of New South are some of the prominent Universities offering stiff competition to the college(McKoll-Kennedy Kiel, 2000).Due to this, the University has made the analysis that for it to survive, it has to better in service delivery skills enhancing quality in production at the same time lowering the cost of access to these services hence small charges by the University are the only two ways to go to compete favorably. SWOT Analysis Under this section, the weaknesses, opportunities, strength and threats of the University are analyzed (Chen, 2014).They are either based on external or internal environments in which the University operates as follows: Strengths Excellent academic support initiatives Provision of vocational programs essential to many certificates awarded to students instantly after completion. E-learning programs offered Provision of computer learning programs to all beginners and awarding them certificates immediately. Weaknesses Expensive programs offered to ignore the fact that not everyone can afford Poor relations and coordinations of the department. Lack of understanding of the programs offered by the institution by the target market. The communication channels used do not reach all students Opportunities Royal Melbourne Institute of Technology is well located in the city of Melbourne Scholarship programs offered in the institution Large population due to high popularity in the City. Threats Stiff competition from other prominent universities in Australia, for instance, CQ University Negative attitude by many who believes that the school is expensive Poor perceptions of the programs offered hence misleading large markets. Some staff lacks adequate skills to deliver services efficiently. The delayed release of funds by the government and donors affecting the calendar of the University. Value and Brand Positioning Analysis The University has a strong position regarding market attraction in comparison to other Universities due to standardized service delivery, good managing approaches, fixed fees charged and the strategic situation of the University in the City accessible to other services, for instance, cheap accommodation. Also, the University employees qualified staff for example qualified lecturers providing quality services.Advertisements are carried out using all forms of media ensuring extensive market reach(Duncan Tom, 2012, p. 112). Conclusion Despite the fact that the University faces competition in its process of service delivery, the laid down strategy by the management especially the marketing department has made the University compete favorably.The perception of students and other clients towards the University continually remain to be positive.The contributing reasons to this issue are distinguishable attributes of design employed, product and service advertisement done is decorum.For the University to succeed, proper analysis of the market is paramount.The charges university gives to both students, and its clients also have a profound impact in determining whether an institution succeeds or not.Royal Melbourne Institute of Technology having realized the above marketing strategies, growth and expansion of the university is the only possible option the University has. References Brooks, G., Heffner, A., Henderson, D. (2014). 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